The last TV commercial that made me run right out and buy the product was for Squirmles. It was the 70’s. I was eight. I had only recently started earning an allowance. I had never had a pet and the commercial made Squirmles look like a magical pet. I had to have it!
Within seconds after getting it home and opening the package I realized that what I’d just shelled out for was a piece of fuzz on the end of a string, with two paper eyes glued on — badly. In minutes the eyes were gone. In a few days, so was the fuzz. And during that time, its movements were not magical. They were, in fact, exactly like the movements you’d expect from a piece of fuzz on the end of a string.
Worst buck and a half I ever spent. Lesson learned: marketing is lies.
As I said, that was the last TV commercial to make me run right out and buy the product — until now.
This morning I followed these directions on the bottle:
and now look!