I have spent a fair amount of energy over the past few years trying to think of ways to convey pro-Democrat messages succinctly and persuasively. And I tell you, this simple message — “DEMOCRAT” and the flag — did it better than anything else I’ve seen or imagined. Not “Proud Democrat.” Not “Stop the Lies.” Not “No Blood For Oil.” Those clumsy sales pitches sound keening next to “DEMOCRAT” and the flag, which doesn’t persuade, doesn’t plead, doesn’t exhort or extoll. It asserts, simply, boldly, and surely: you can be a Democrat and a patriot. It proclaims: there is an alternative. And it does it in the gut, not the head. I think a lot of us wish that the head is where it counts, but if there’s one true thing the GOP knows that we don’t, it’s that the head follows the gut.
Forget explaining. Forget detailed arguments, footnotes, cross-references. Would you use those when trying to pick up a hottie in a nightclub? Of course not, and this is no different. Job number one is to create an impression in the gut: “I can get with that.” To do it at once, without involving the intellect.
“DEMOCRAT” and the flag. The little black cocktail dress of political speech.
(Cross-posted at http://www.dailykos.com/storyonly/2006/8/23/215335/881.)